How to Approach Someone Who Perceives Their Solution As âFineâ Because They Built It Themselves
Classic best practice would say something along the lines of âbuild awareness that things are changing, invite them on the journey, help them see the benefit to build desire, train them in the new process and then provide ongoing supportâ – but thereâs a problem here: These are people who are unlikely to ‘desireâ this change because thereâs existing emotional investment, and a feeling of sunk costs in the form of time, decisions, blood, sweat & tears.
So how do we tackle it?
Sometimes thereâs no way around accepting that voluntary adoption isnât going to happen – and that youâll have to lean on involuntary adoption. But before you reach for the proverbial stick, try this first:
In your initial engagements – stay away from the process! Donât touch the sacred cow. Donât ask process questions! That means avoiding questions like âhow do you do this?â, âhowâs the process going for you?â, âwhy is this happeningâ**.
Instead your initial goal is to help them identify and agree that there is a BUSINESS problem or opportunity.
That looks more like “We need your advice because we need to accelerate x, reduce y and increase z.â Only then, once they co-own the business problem, you can then enlist them to help you with the solution and dig into the root causes with them.
Abandon the ego and adopt the attitude that you NEED their help because they are experienced in this.
Create allies, not threats.
Noting that this strategy only works if you intend on keeping this team.
âŚMost people donât want to design the solution that deletes them.
**as an aside – avoid asking a âwhy isâ question about a process someone owns – it usually comes across as accusatory and youâll get a defensive response in return. âWhat things arenât where youâd like them to beâ is a better way to phrase it.
And A Quick Note On: Selling Change
When seeking voluntary adoption – look to learn from those in sales and marketing, not comms. (After all, no one really reads that corporate newsletter do they?)