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To Action: Creating Unity

Most people are aware of the work of Robert Cialdini, and his bestseller ‘Influence’. Most people are also aware of the 6 principles of influence that are outlined in that book: Reciprocity, Commitment, Social proof, Authority, Liking and Scarcity.

But it’s Cialdini’s 7th principle that’s interesting. It’s added in one of his later books: Pre-Suasion. The 7th principle of influence, Cialdini claims, is Unity. More specifically, unity represents being ‘one of us’.

To give you a sense of the power that this kind of influence wields, in 1941 the Nazi-allied Japanese were questioning a Jewish scholar on whether or not to adopt the Nazi’s policies towards the Jewish in Japan. This scholar’s response was simple, yet immensely powerful:

“We are Asians, just like you”.

The Japanese General’s response made the result of the influence clear: “No harm will come to you or your people in Japan”.

Unity is powerful. So here’s your call to action for the week:

How can you leverage the unity that already exists in your change cohorts?

There are multiple points of existing connection within your organisations. That is a well of influential unity just waiting to be tapped.

To Reflect: Bold Simplicity

Leading with simplicity front of mind requires incredible boldness because it’s so exposed.

Complexity creates an opportunity to hide in the detail.

You get no such luxury with simplicity. Instead you get something better: A genuine discussion.

So this week remember:

Simplicity isn’t Simpleness. It’s boldness.

Brendon Baker

Brendon is a leading expert in strategic framing and inside-out change. He has led and guided over $11 Billion in transformative projects and programs, from transformations to teddy bears. He is the author of the best-seller Valuable Change, and niche top seller Creating High Value PMOs. Brendon now spends his time helping leaders cut through the noise to focus on what matters; working with them to create new realities.

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