Skip to main content

The 12 Commandments for Valuable Change.

Upfront, spend more time than you expect on:

1. Quantifying the context,

2. Clarifying and agreeing the Why, and

3. Defining the Proof (i.e. metrics).

Then, while delivering:

4. Get your ego out of it.

5. Make decisions quickly by reducing emotion and increasing information.

6. Don’t ask for information twice (or more!)

7. Measuring progress isn’t measuring success → do both, simply.

8. Change momentum starts with your project teams, so spend time and money building them up.

9. Raise capability, don’t police.

And, when changing others:

10. It’s about them, not you. They don’t care about you. So, frame your communications accordingly.

11. Humans only avoid pain if it’s not worth it for them. So minimise the pain and maximise the reward.

12. If you need change champions – ignore those that volunteer → pick people that are nominated by their peers instead.

There are two types of people that garner influence in any room. Those that relentlessly add value and those that connect others to useful information. If you liked this week’s content, why not do both? Add your twist, and share it on.

And A Quick Note: On Perfection

Anything ‘good’ is by definition, not perfect.

‘Good’ creates momentum. Perfection destroys it.

Brendon Baker

Brendon is a leading expert in strategic framing and inside-out change. He has led and guided over $11 Billion in transformative projects and programs, from transformations to teddy bears. He is the author of the best-seller Valuable Change, and niche top seller Creating High Value PMOs. Brendon now spends his time helping leaders cut through the noise to focus on what matters; working with them to create new realities.

Leave a Reply