Or put another way,
When it comes to messaging: a x b > 2a or 2b
However, the pattern doesn’t stop there. Messaging effectiveness grows the more avenues you cover (assuming sufficient investment).
Well it’s rather simple. If you want to get the message out about your change/project/program/transformation – then don’t think about channels as either or. Email isn’t inherently bad, nor is MS Teams, or Yammer or whatever else you have.
Don’t avoid email. But don’t rely on it either.
Your best bet is multi-channel. Be as close to omnipresent as you can.
Food For Thought:
How would you think differently about your role if you started calling your change comms – ‘project advertising’?